I’ve been deliberately secretive about what I was working on in New York. Fact is, I’ve been working on this a lot longer than just those two weeks; I’ve been working on this particular project in spurts for a long while now. But this coming weekend, all that work is gonna be put out there for all to see.
It’s the biggest project I’ve ever worked on. Not work-load wise, but in terms of exposure: more people will see this than anything I’ve ever done before. That is quite a daunting, but great thought.
What I’ve been doing is designing and drawing characters and backgrounds and all the other stuff that will happen in three TV commercials. The first of these commercials will be shown in the US this Sunday night during one of the ad breaks of MTV’s VMAs, and they’ll be on a few of the hipper TV channels for about three weeks. Me excitey!
There’ll also be posters that’ll be going up on walls around New York, Los Angeles and San Francisco.
So, the ads were sorted out, copywritten, art and creative directed by some splendid chaps at Ogilvy, the animations were produced by Nexus (who also did the Observer Music Magazine adverts I worked on) and directed by Smith and Foulkes, the geniuses behind the utterly delicious Honda adverts with all the car engines flying around and rabbits and lovely stuff, and, well, I did the drawings and cigarette smoking.
I can’t show you anything now, but once they’ve officially launched, I’ll show you.
And what are the ads for, you may well be asking?
Yahoo! Music Unlimited.
If you’re interested, here’s a press release.