A short message links to a page with details about the new Radiohead album. And if you don’t want the special £40 box full of goodies, and you just want the download, you get to decide yourself how much you want to pay.
This is an ace idea. I’m sure a lot of people will pay one pence (and who can blame them), but I got to the page where I had to decide, and I couldn’t bring myself to be a cheapskate. So I paid a tenner.
Damn! I paid a tenner when I could’ve got it for one pence! What a dick I am!