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Lionel Messi selling crisps

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This thing for Sabritas (called Lay’s in most countries, and Walkers in the UK) has been on TV a lot in Mexico over the last month. Harmless enough advert. Sports star sells unhealthy food. Nothing unusual in that. But, y’know when you see something too often and you can’t help but get annoyed by things? Well…

1. The most important thing here is how this size bag of crisps is so much bigger than it needs to be. Hashtag Environment.

2. The idea of the commercial really only works with this size of bag, but have we all noticed that we are expected to buy bigger bags of crisps these days? The individual bags we had when we were kids seem to not be promoted any more.

3. Messi has a very un-crinkled crisp packet. Fine, it’s an advert, but it looks weird. Like that way you can just tell someone has had plastic surgery or a photograph has been Photoshopped. It just looks a bit off.

4. Messi’s just walking around Rio de Janeiro, eating some crisps. No big deal.

5. Why are they trying to tell us that all the people in this advert would consciously steal crisps from Lionel Messi? “Oh look, there’s the best football player in the world: I WANT HIS CRISPS!”

6. To his credit, Lionel Messi is very accommodating when people ask to take a photograph with him.

7. Messi does something nobody ever does when he gets to the end of the bag of crisps. Tips it, shakes it, and then notices there’s no crisps left. Who tips a crisp packet? Unless you are putting them in a bowl or empty the crumbs into your self-loathing face hole, NOBODY EVER TIPS A CRISP PACKET.

8. When he notices that those people abused his good nature and stole his crisps, around the 0:18 mark, there’s a real brief moment when he looks up and just above the camera. That’s my favourite bit.

9. We then see the resulting photographs in various locations. Messi realises at that point. How did it take so long, Lionel? Then he just smiles and shakes his head, all like “you guys…”

10. Considering how well he seemed to take it, it seems slightly out of character that he would then go ahead and try the same scam on an unsuspecting lady. Lionel: you can afford a new bag of Sabritas. Don’t sink to their level, man. She, though, does look suspicious. And rightly so. Why are you, Lionel Messi, wanting to take a photograph with me? Don’t do it, ma’am, he wants to get into your Sabritas, the thieving tinker.

Written by Craig

July 16th, 2014 at 9:38 am

Posted in Blah blah

One Response to 'Lionel Messi selling crisps'

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  1. We’ve been bombarded with a similar ad in the US, except there’s only one chip-pickpocket (some elderly dude) and the point is that Messi has stopped to enjoy a can of Pepsi:

    http://www.ispot.tv/ad/7D3B/pepsi-futbol-and-pepsi-featuring-lionel-messi

    Andrew

    16 Jul 14 at 18:59

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